12 First moves · Impact · Unknowns

First 90 days: learn, focus, prove.

A practical path toward ×2 GGR across brands.

Days 1–30

Learn the system

Study the platform, backlog and processes. Talk to clients and teams; map feedback, baselines and blockers.

Days 31–60

Reset priorities

Reorder the backlog using what I learned. Set owners, one shared queue and two-week reviews. Measure one initiative.

Days 61–90

Scale what works

Reuse proven features across clients. Improve or stop weak work; update the roadmap.

Expected impact

Faster decisions, more reuse

Fewer blockers and faster client value - if the data and capacity support it.

What I need to know

Facts that may change the plan

Fixed client commitments? Value measurable by brand? Shared-team bottlenecks? Revenue model?