9 Leadership & governance

Set priorities. Check value. Change course.

How the Head of Product keeps PMs focused on one platform goal.

Company goal×2 GGR across brands
12 months
01 / Monthly

Choose priorities

Give shared team time to the work with the strongest case for value. Say what waits.

02 / Every 2 weeks

Check results

Did people use it? Did the target metric move? Did risk stay under control? Scale, improve or stop.

PM accountability

Reward good decisions

Assess PMs by results, sound decisions and what they learned.

Decision rights

Know who decides

Head of Product settles priority conflicts. Risk owns control breaches. Executives decide strategy and budget.