PAM
A reliable foundation for accounts, payments and integrations across all brands.
- PM owns
- Player account, wallet, transactions and core integrations.
1 Product topology
Five domains. One shared platform.
A reliable core, one feature backlog, reuse across clients, player retention and the data each team needs.
Common platform / one portfolioSHARED PLATFORMShared capabilities → client value → ×2 GGR across brands
Feature Lines
Own the feature backlog: decide what to improve and in what order.
- PM owns
- Backlog of gaming, reward and other product features.
Growth
Scale the platform by bringing proven features to more clients.
- PM owns
- Cross-client adoption and rollout of existing capabilities.
Retention
Test which experiences bring players back; improve what works.
- PM owns
- Repeat-use journeys and loyalty outcomes.
Data
Define what data to store for reports, compliance and regulators.
- PM owns
- Product data requirements, key events and definitions.
Each domain PM owns a product outcome within clear boundaries. The Head of Product resolves cross-domain priorities and shared capacity; impact is measured across clients and brands.